Implementing Campaigns and Generating Demand

Marketing and sales teams have different priorities which is understandable.  Marketing’s job is to generate demand and sales is to win deals.  While their day-to-day priorities can be different, they’re objective is the same - growing revenue.  Think of a relay race with marketing and sales as team members.  To win the race, they need to coordinate their efforts.  Go-to-market execution accomplishes the necessary coordination between marketing and sales.

I bring together marketing and sales teams to craft a plan that answers these questions:

• What are you selling?
• Who are you selling to?
• How will you reach your target audience?
• Where will you promote your product?

The answers yield a go-to-market plan.  Working together, we execute the plan and measure results.

The benefit of go-to-market execution is accelerated revenue growth because sales and marketing are working together on a common goal.