Marketing and sales teams have different priorities which is understandable. Marketing’s job is to generate demand and sales is to win deals. While their day-to-day priorities can be different, they’re objective is the same - growing revenue. Think of a relay race with marketing and sales as team members. To win the race, they need to coordinate their efforts. Go-to-market execution accomplishes the necessary coordination between marketing and sales.
I bring together marketing and sales teams to craft a plan that answers these questions:
- What are you selling?
- Who are you selling to?
- How will you reach your target audience?
- Where will you promote your product?
The answers yield a go-to-market plan. Working together, we execute the plan and measure results.
The benefit of go-to-market execution is accelerated revenue growth because sales and marketing are working together on a common goal.