Insights

7 Ways to Get Ahead of Your Customers’ Shifting Needs

Markets and customers are moving faster than ever, making it hard to keep up. Indeed, new technologies are enabling a novel set of competitors

Six compelling benefits from market segmentation

Market segmentation is an easy process that separates customers with different needs into smaller groups with similar needs….

Are you overlooking any attractive markets?

Markets are changing rapidly sometimes making it hard to keep up. While new technologies…

The Time is Now to Become Customer Centric

Your customers’ needs are constantly shifting. Consider retailing for example. Just visit your local shopping...

Targeting Customers- A Path to Faster Growth

All companies want to grow, and usually faster than their competition. To do so, a company must...

Targeting Markets vs. Customers

When I’m asked what I do, I say: “I help tech companies target the right products at the right customers to accelerate...

Determining your ideal customer

Every company wants all their customers to be ideal. Ideal customers need...