The Pandemic Impacted Your Customers - Ready to Respond?
The shutdown of economies around the world has impacted businesses in myriad ways. And as restrictions are gradually lifted, businesses are striving to get back to growing profitably but there are many uncertainties especially with customer demand…
Four Steps to Close the Loop with Buyers
Many markets are hyper-competitive and customer’s needs are shifting in unexpected ways. Growing revenues profitability is challenging. Companies must create an ongoing dialogue with buyers to accelerate revenue growth and stay relevant….
5 Benefits of a Customer Advisory Board
While customer advisory boards (CAB) have been used for years, mostly large companies use them. I believe this is a missed opportunity for medium and smaller ones since a CAB program provide several benefits at low cost...
7 Ways to Get Ahead of Your Customers’ Shifting Needs
Markets and customers are moving faster than ever, making it hard to keep up. Indeed, new technologies are enabling a novel set of competitors…
Six compelling benefits from market segmentation
Market segmentation is an easy process that separates customers with different needs into smaller groups with similar needs….
Are you overlooking any attractive markets?
Markets are changing rapidly sometimes making it hard to keep up. While new technologies…
The Time is Now to Become Customer Centric
Your customers’ needs are constantly shifting. Consider retailing for example. Just visit your local shopping...
Targeting Customers- A Path to Faster Growth
All companies want to grow, and usually faster than their competition. To do so, a company must...
Targeting Markets vs. Customers
When I’m asked what I do, I say: “I help tech companies target the right products at the right customers to accelerate...
Determining your ideal customer
Every company wants all their customers to be ideal. Ideal customers need...