Fast moving markets are challenging companies to keep up. Consumer tastes are shifting and new technologies, such as ride-sharing services impacting the rental car business, are disrupting many industries.
Simultaneously, there are growth opportunities to be pursued such as in Asia, Africa, the Middle East. Now over half of the world’s population are considered middle-class or wealthier according to the Brookings Institution. Greater affluence means greater demand for many industries.
In an effort to keep up, attractive market segments can get overlooked. Serving overlooked markets can accelerate growth and profits.
Consider a project to uncover overlooked markets and identify attractive targets to pursue. We would examine market and customers’ needs for overlooked markets. Attractive markets and target buyers would be identified, then marketing and sales programs modified to pursue them.