Businesses want healthy growth but many aren’t getting the expected results. If you are experiencing slow growth, low win rates, or longer sales cycles, perhaps you are not targeting the right customers for your business.
Most companies are in survival mode when starting out and are not selective about customers. But as a company gets larger, not being selective holds back growth and profitability.
Targeting the right buyers is essential. Consider this: Ferrari auto dealers target buyers who are wealthy and appreciate high performance vehicles. Trying to sell a Ferrari to someone that doesn’t fit this profile results in fewer being sold.
Bennett Frank Associates helps technology companies target the right products at the right buyers which accelerates growth and increases profits.
We work with you to understand your business and determine the best customers to target, then develop a plan to make those targets become customers which drives healthy, profitable growth.