Bennett Frank Associates

TARGETING ACCELERATES GROWTH

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Go-To-Market Services

Implementing Campaigns and Generating Demand

Marketing and sales teams have different priorities which is understandable.  Marketing’s job is to generate demand and sales is to win deals.  While their day-to-day priorities can be different, they’re objective is the same - growing revenue.  Think of a relay race with marketing and sales as team members.  To win the race, they need to coordinate their efforts.  Go-to-market execution accomplishes the necessary coordination between marketing and sales.

I bring together marketing and sales teams to craft a plan that answers these questions:

  • What are you selling?
  • Who are you selling to?
  • How will you reach your target audience?
  • Where will you promote your product?

The answers yield a go-to-market plan.  Working together, we execute the plan and measure results.

The benefit of go-to-market execution is accelerated revenue growth because sales and marketing are working together on a common goal.

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