Marketing Oversight and Measurement to Ensure Results
CEO’s need to do two things to make sure marketing is on track:
- Their marketing plan and revenue goals are aligned to make sure no dollars or opportunities are wasted
- Their sales team gets support with market knowledge and perspective to strengthen customer interactions and increase win rates
Some companies have no marketing staff or one or two marketing individuals who are consumed with executing demand generation programs. This can lead to marketing-related gaps that CEO’s must address.
I can fill this gap as a part-time, 'Virtual CMO' who is solely focused on those two goals. With as few as one day per month, I help CEO’s avoid costly expenses, back up their sales teams with the marketing they need, and advise them on market decisions that impact planning and execution.